About Us!

Positively Princess LLC was born in 2024 from a shared dream, a love for storytelling, and—believe it or not—a matching coat!

After years in the world of performance and princessing, we (Danica and Laura) crossed paths through a shared passion for creating magic. With Danica’s extensive background in theater, singing and live performance, and Laura’s coast-to-coast experience as a professional princess, we knew we had the skills and heart to create something special. And when we showed up to our first meeting in the exact same coat, we figured it was fate.

Danica had recently stepped away from a princessing company that didn’t align with her values, determined to build something more positive and empowering. Laura had already been bringing magic to families across the area and beyond, and together we envisioned a company where performers are celebrated, children feel truly seen, and joy is at the center of every story.

So we built it—a princess company grounded in positivity, inclusivity, and pure joy.

From birthday parties and community events to storytimes and fairy tale adventures, every moment with Positively Princess is designed to be magical—for guests and cast members alike.

Thank you for believing in the magic.

We can’t wait to celebrate with you! 💖